How do I substantiate a cosmetic claim?

Cosmetic claim substantiation requires evidence matching the claim type. Basic claims (moisturizes, cleanses) may need instrumental testing. Efficacy claims (reduces wrinkles by X%) require clinical studies. Comparative claims need head-to-head testing. Our Claims Analyzer identifies the evidence tier required for your specific claim and estimates testing costs.

What evidence do I need for cosmetic marketing claims?

Evidence requirements vary by claim type and jurisdiction. The EU requires evidence under the Common Criteria for cosmetic claims (Regulation 655/2013). The FDA requires 'adequate substantiation.' Types of evidence include in-vitro studies, instrumental testing, consumer perception studies, and clinical trials. Our tool maps your specific claim to the required evidence type and cost range.

What is the EU Common Criteria for cosmetic claims?

EU Regulation 655/2013 establishes six common criteria for cosmetic claims: legal compliance, truthfulness, evidential support, honesty, fairness, and informed decision-making. All marketing claims for cosmetics sold in the EU must meet these criteria. Claims must be supported by adequate evidence proportional to the claim made.

EU Regulation 655/2013

Claims Substantiation Analyzer

What evidence do you need to support your marketing claim? Get requirements, study types, costs, and compliant alternatives.

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Or select a common claim type:

Anti-aging Hydration Brightening Anti-acne Sun Protection Natural/Organic Sensitive Skin Firming/Lifting Hair Growth Anti-Dandruff Fragrance-Free / Low-Allergen Microplastic-Free

Product Type

Primary Market

EU 655/2013 Six Common Criteria

Prohibited Claim Categories

Free-From Claims Guidance (EU)

Enforcement Penalties by Country

Country	Violation	Penalty	Type

Evidence Tiers Reference

Tier 1: Low

Consumer perception studies, sensory panels

Cost: $2,000-5,000

Tier 2: Medium

In vitro studies, ingredient efficacy data

Cost: $5,000-15,000

Tier 3: High

Clinical studies with instrumental measurements

Cost: $15,000-40,000

Tier 4: Very High

RCT, placebo-controlled, published studies

Cost: $40,000-100,000+

Claims Substantiation Analyzer

Enter Your Claim

Claim Assessment

Evidence Requirements

Recommended Studies

Compliant Claim Alternatives

🚨 Claim Red Flags

Regulatory Framework

EU 655/2013 Six Common Criteria

Prohibited Claim Categories

Free-From Claims Guidance (EU)

Enforcement Penalties by Country

Evidence Tiers Reference